{"id":100304,"date":"2024-03-12T17:57:48","date_gmt":"2024-03-12T17:57:48","guid":{"rendered":"https:\/\/www.cloudcomputing-news.net\/?p=100304"},"modified":"2025-04-23T08:57:29","modified_gmt":"2025-04-23T07:57:29","slug":"flexera-2024-state-of-the-cloud-cost-optimisation-finops-and-genai-key-takeaways","status":"publish","type":"post","link":"https:\/\/www.cloudcomputing-news.net\/news\/flexera-2024-state-of-the-cloud-cost-optimisation-finops-and-genai-key-takeaways\/","title":{"rendered":"Flexera 2024 State of the Cloud: Cost optimisation, FinOps and GenAI key takeaways"},"content":{"rendered":"\n<p>Flexera has admitted that 2024 is a \u2018complex\u2019 year for cloud adoption as the company publishes its latest State of the Cloud report \u2013 and while cost optimisation remains key, <a href=\"https:\/\/sustainability-expo.com\/\">sustainability<\/a> is slowly emerging as an important differentiator.<\/p>\n\n\n\n<p>The report \u2013 the 13th \u2013 is often regarded as a benchmark study for the industry, with the IT and cloud management provider polling more than 750 decision makers around usage and trends.<\/p>\n\n\n\n<p>Some trends are practically at the point of saturation; 89% of respondents had a multi-cloud setup \u2013 up two percentage points from the year before \u2013 with almost three quarters (73%) of overall respondents using hybrid cloud. AWS was used by 78% of those polled, with half of overall respondents (49%) running significant workloads. For Azure, it was 80% and 45% respectively.<\/p>\n\n\n\n<p>When it came to priorities between cost optimisation and sustainability, 59% of decision makers said cost optimisation was the primary consideration. Only 8% said sustainability and reducing their carbon footprint; yet 29% of respondents said both were of equal priority. Almost half of those polled (48%) said they had already defined sustainability initiatives, including tracking the carbon footprint of cloud usage.<\/p>\n\n\n\n<p>A full quarter of respondents said they were using generative AI services from public cloud providers. 22% used them sparingly and 38% said they were experimenting. Flexera noted that \u2018nearly all\u2019 platform as a service (PaaS) offerings saw a gain in usage.<\/p>\n\n\n\n<p>The strong focus on cost optimisation means that organisations are turning to FinOps tools in order to help. 57% of respondents overall use multi-cloud FinOps tools. More than half (51%) of those polled said they had a FinOps team to in part manage, advise, or execute on cloud cost optimisation strategies. A further 20% said they were planning to implement this in the next 12 months. <\/p>\n\n\n\n<p>With regard to where responsibility lies for cloud spend (below), there was an interesting data point. Governing cloud usage and costs &#8211; be they IaaS or PaaS &#8211; was the responsibility of specific cloud teams (52%) and infrastructure\/Ops teams (53%) at largely the same rate. But for specifically optimising cloud spend, the difference &#8211; 42% cloud teams, 56% infrastructure\/Ops teams &#8211; was significant.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.cloudcomputing-news.net\/wp-content\/uploads\/sites\/2\/2024\/03\/flexera_12_03-1024x595.png\" alt=\"\" class=\"wp-image-100305 lazyload\"\/><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"595\" src=\"https:\/\/www.cloudcomputing-news.net\/wp-content\/uploads\/sites\/2\/2024\/03\/flexera_12_03-1024x595.png\" alt=\"\" class=\"wp-image-100305 lazyload\" srcset=\"https:\/\/www.cloudcomputing-news.net\/wp-content\/uploads\/2024\/03\/flexera_12_03-1024x595.png 1024w, https:\/\/www.cloudcomputing-news.net\/wp-content\/uploads\/2024\/03\/flexera_12_03-300x174.png 300w, https:\/\/www.cloudcomputing-news.net\/wp-content\/uploads\/2024\/03\/flexera_12_03-768x446.png 768w, https:\/\/www.cloudcomputing-news.net\/wp-content\/uploads\/2024\/03\/flexera_12_03-344x200.png 344w, https:\/\/www.cloudcomputing-news.net\/wp-content\/uploads\/2024\/03\/flexera_12_03-380x221.png 380w, https:\/\/www.cloudcomputing-news.net\/wp-content\/uploads\/2024\/03\/flexera_12_03-350x203.png 350w, https:\/\/www.cloudcomputing-news.net\/wp-content\/uploads\/2024\/03\/flexera_12_03-100x58.png 100w, https:\/\/www.cloudcomputing-news.net\/wp-content\/uploads\/2024\/03\/flexera_12_03-60x35.png 60w, https:\/\/www.cloudcomputing-news.net\/wp-content\/uploads\/2024\/03\/flexera_12_03.png 1348w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<p>56% of respondents said they had an automated utilisation monitoring policy, with 48% automating a policy to shut down workloads after hours. In spite of this, only 35% of organisations polled currently use automated policies which implement required tags. A further 39% of respondents do this manually.<\/p>\n\n\n\n<p>If the balance between optimising costs and sustainability is more towards the former right now, sustainability directives in Europe \u2013 such as the <a href=\"https:\/\/sustainability-news.net\/interviews\/nick-henderson-mayo-vinciworks-how-to-prepare-for-the-csrd\/\">CSRD (Corporate Sustainability Reporting Directive)<\/a> and the ESRS (European Sustainability Reporting Standards) \u2013 might move the needle. Compared with the global figures, 56% of Europe-based respondents said they had a defined sustainability initiative in place.<\/p>\n\n\n\n<p>\u201cOrganisations are navigating economic uncertainties by investing in generative AI, security and sustainability while prioritising cost management,\u201d said Brian Adler, senior director, cloud market strategy at Flexera, adding that cloud adoption continues to grow.<\/p>\n\n\n\n<p>\u201cThe shift toward hybrid and multi-cloud environments underscores the importance of comprehensive cost management, with nearly half of all workloads and data now in the public cloud,\u201d Adler added. \u201cFinOps practices and cloud centres of excellence are growing as companies move toward centralised, strategic cloud management.\u201d<\/p>\n\n\n\n<p><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=PEPGXefgdxi0l4jqfVOBevDXrS2i5eOpfMhtT4auAAp8cHeSC94VvPtAbSNU4vqnESK8qADE6mk1TwrIDi4MegWEyNMKEnqyIkBQEKzQmW1GfRLaEEl66F6SCaqB3uAtAyH1SJjVqyxoEa0B_nCZzBQl7maM1nxHkXmXXGGcTAr9W0JtAEazUvSnuM6_xclw5ZwXCA-ZQh26Eh3zVeZTc28hyr4NYhAoOH07NrO6iGd9BJ4EYtW_y1kTsHLeeoAixGYbFDRKtcMlQvms_oe-E1lo8kBaHWiFpnKWAhciklaZp3fylMvUnyqyN_dcb-BSTbVbA3uVckLLXN_pUB_iDA==\">You can read the full report (email required) here.<\/a><\/p>\n\n\n\n<p><em><a href=\"https:\/\/www.pexels.com\/photo\/person-putting-coin-in-a-piggy-bank-1602726\/\">Photo by maitree rimthong<\/a><\/em><\/p>\n\n\n\n<p><em>Charts credited to Flexera 2024 State of the Cloud Report and used under <a href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY 4.0<\/a> licence.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.cloudcomputing-news.net\/wp-content\/uploads\/sites\/2\/2019\/08\/MicrosoftTeams-image-1024x200.png\" alt=\"\" class=\"wp-image-100327 lazyload\"\/><noscript><img decoding=\"async\" width=\"1024\" height=\"200\" src=\"https:\/\/www.cloudcomputing-news.net\/wp-content\/uploads\/sites\/2\/2019\/08\/MicrosoftTeams-image-1024x200.png\" alt=\"\" class=\"wp-image-100327 lazyload\" srcset=\"https:\/\/www.cloudcomputing-news.net\/wp-content\/uploads\/2019\/08\/MicrosoftTeams-image-1024x200.png 1024w, https:\/\/www.cloudcomputing-news.net\/wp-content\/uploads\/2019\/08\/MicrosoftTeams-image-300x59.png 300w, https:\/\/www.cloudcomputing-news.net\/wp-content\/uploads\/2019\/08\/MicrosoftTeams-image-768x150.png 768w, https:\/\/www.cloudcomputing-news.net\/wp-content\/uploads\/2019\/08\/MicrosoftTeams-image-380x74.png 380w, https:\/\/www.cloudcomputing-news.net\/wp-content\/uploads\/2019\/08\/MicrosoftTeams-image-350x68.png 350w, https:\/\/www.cloudcomputing-news.net\/wp-content\/uploads\/2019\/08\/MicrosoftTeams-image-100x20.png 100w, https:\/\/www.cloudcomputing-news.net\/wp-content\/uploads\/2019\/08\/MicrosoftTeams-image-60x12.png 60w, https:\/\/www.cloudcomputing-news.net\/wp-content\/uploads\/2019\/08\/MicrosoftTeams-image.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Flexera has admitted that 2024 is a \u2018complex\u2019 year for cloud adoption as the company publishes its latest State of the Cloud report \u2013 and while cost optimisation remains key, sustainability is slowly emerging as an important differentiator. The report \u2013 the 13th \u2013 is often regarded as a benchmark study for the industry, with [&hellip;]<\/p>\n","protected":false},"author":399,"featured_media":100306,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[47,1,46,38,48,10,7,33],"tags":[202,598,511,175,232],"ppma_author":[891],"class_list":["post-100304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cloud-computing-aws","category-cloud-computing","category-cloud-computing-hybrid-cloud","category-cloud-computing-infrastructure-service","category-cloud-computing-microsoft","category-cloud-computing-platform-service","category-cloud-computing-public-cloud","category-cloud-computing-research","tag-azure","tag-cloud-computing","tag-cloud-research","tag-digital-transformation","tag-microsoft"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin 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