{"id":97316,"date":"2022-02-10T11:00:12","date_gmt":"2022-02-10T11:00:12","guid":{"rendered":"https:\/\/cloudcomputing-news.net\/?p=97316"},"modified":"2022-02-10T11:07:01","modified_gmt":"2022-02-10T11:07:01","slug":"salesforce-reportedly-working-on-nft-cloud-service","status":"publish","type":"post","link":"https:\/\/www.cloudcomputing-news.net\/news\/salesforce-reportedly-working-on-nft-cloud-service\/","title":{"rendered":"Salesforce reportedly working on NFT cloud service"},"content":{"rendered":"\n<p>Cloud software specialist Salesforce is working on an non-fungible token (NFT) cloud service, according to a <strong><a href=\"https:\/\/www.cnbc.com\/2022\/02\/09\/salesforce-tells-employees-its-working-on-nft-cloud-service.html\" target=\"_blank\" rel=\"noreferrer noopener\">CNBC report<\/a><\/strong>.<\/p>\n\n\n\n<p>The plans were revealed by Salesforce co-CEOs Marc Benioff and Bret Taylor during an online sales call, with references made to companies like Pepsi which are making similar NFT plays.<\/p>\n\n\n\n<p>Salesforce, which mostly provides cloud-based software for sales teams, marketing departments, and e-commerce sites, believes it can offer a service for artists to create content and release it onto NFT marketplaces.<\/p>\n\n\n\n<p>Such a service could be integrated into Salesforce\u2019s own ecosystem, bypassing the need for NFT marketplaces such as OpenSea.<\/p>\n\n\n\n<p>Last month, OpenSea raised $300 million (\u00a3221m) in a Series C funding round whilst also <strong><a href=\"https:\/\/blockchaintechnology-news.com\/wp-admin\/post.php?post=12129&amp;action=edit\">smashing<\/a><\/strong> its previous monthly trading record from August 2021 by nearly two billion dollars.<\/p>\n\n\n\n<p>Benioff has been demonstrating his interest in NFTs outside of Salesforce too. Since September last year, TIME magazine, which he owns, has been releasing a series of NFT collections called <strong><a href=\"https:\/\/time.com\/collection\/timepieces-nft\/\">TIMEPieces<\/a><\/strong>.<\/p>\n\n\n\n<p>The series is part of TIME\u2019s \u201cWeb3 community strategy\u201d which aims to \u201cbring together artists, collectors, and fans in a collaborative manner with the goal of building utility and community value over the long-term\u201d.<\/p>\n\n\n\n<p>In a 2022 predictions <strong><a href=\"https:\/\/www.salesforce.com\/news\/stories\/2022-predictions\/\" target=\"_blank\" rel=\"noreferrer noopener\">blog post<\/a><\/strong> from December, Salesforce director of market strategy Mathew Sweezey also hinted at NFT adoption. He said that in the coming year \u201cpioneering brands will search for utility via NFTs\u201d and that TIMEPieces was a great example of this.<\/p>\n\n\n\n<p>\u201cTo unlock their full potential, brands are going to have to start creating utility via the token,\u201d he wrote. \u201cIn 2022, you\u2019re going to hear a lot more about NFTs, and there will be winners and losers. Winners will move past NFT\u2019s as simply collectable to find greater utility through the token.\u201d<\/p>\n\n\n\n<p><strong>Looking to revamp your digital transformation strategy? Learn more about the in-person&nbsp;<a href=\"https:\/\/digitaltransformation-week.com\/northamerica\/\" target=\"_blank\" rel=\"noreferrer noopener\">Digital Transformation Week North America<\/a>&nbsp;taking place in Santa Clara, CA on 11-12 May and discover key strategies for making your digital efforts a success<\/strong>.<\/p>\n\n\n\n<p><strong>Explore other upcoming enterprise technology events and webinars powered by TechForge&nbsp;<a href=\"https:\/\/techforge.pub\/upcoming-events\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cloud software specialist Salesforce is working on an non-fungible token (NFT) cloud service, according to a CNBC report. The plans were revealed by Salesforce co-CEOs Marc Benioff and Bret Taylor during an online sales call, with references made to companies like Pepsi which are making similar NFT plays. Salesforce, which mostly provides cloud-based software for [&hellip;]<\/p>\n","protected":false},"author":56708,"featured_media":97317,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[495,71,497,496,57],"tags":[629],"ppma_author":[892],"class_list":["post-97316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cloud-computing-applications","category-cloud-computing-blockchain","category-cloud-computing-companies","category-cloud-computing-enterprise","category-cloud-computing-platforms","tag-salesforce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v24.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Salesforce reportedly working on NFT cloud service<\/title>\n<meta name=\"description\" content=\"Salesforce CEOs Marc Benioff and Bret Taylor revealed the plans in a 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