{"id":97380,"date":"2022-02-21T13:52:39","date_gmt":"2022-02-21T13:52:39","guid":{"rendered":"https:\/\/cloudcomputing-news.net\/?p=97380"},"modified":"2022-02-28T15:00:36","modified_gmt":"2022-02-28T15:00:36","slug":"kraft-heinz-partners-with-google-cloud-for-cloud-data-insights","status":"publish","type":"post","link":"https:\/\/www.cloudcomputing-news.net\/news\/kraft-heinz-partners-with-google-cloud-for-cloud-data-insights\/","title":{"rendered":"Kraft Heinz partners with Google Cloud for cloud data insights"},"content":{"rendered":"\n<p>Kraft Heinz, the Fortune 500 food company, has entered into a multi-year strategic partnership with <strong><a href=\"https:\/\/cloudcomputing-news.net\/news\/2021\/oct\/27\/cart-com-partners-with-google-cloud-to-accelerate-global-e-commerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google<\/a><\/strong> to scale its digital transformation as consumers increasingly move towards online shopping.<\/p>\n\n\n\n<p>The move comes as part of Kraft Heinz long-term strategy to improve its in-house digital capabilities, and will call upon Google Cloud for its data and analytics technologies as well as Google Ads to enhance its marketing strategy.<\/p>\n\n\n\n<p>Kraft Heinz expects Google\u2019s offering to strengthen its consumer relationships and engagement by driving personalised content at scale. The consumer packaged goods company will also use insights from its new data platform, Kraft-O-Matic, to inform future innovation and product development.<\/p>\n\n\n\n<p>The company laid out the key ways it plans to leverage Google Cloud as such:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>New product innovation, development, and deployment:<\/strong>&nbsp;By utilising Google Cloud artificial intelligence and machine learning tools to drive real-time insights from data, Kraft Heinz will drive food innovations such as new flavours and products, while also shortening time-to-market<\/li><li><strong>Improved consumer relationships and engagement:<\/strong>&nbsp;Kraft Heinz will be able to better understand consumer behaviour through insights from its privacy-centric customer data platform built on Google Cloud. Through insights driven by Google Cloud products, such as its BigQuery data warehouse, Kraft Heinz will be able to use first-party data to personalise consumer experiences from call centres to in-store shopping.<\/li><\/ul>\n\n\n\n<p>Sanjiv Gajiwala, chief growth officer for North America at Kraft Heinz, said: &#8220;Our partnership with Google is a critical element of our ongoing transformation and reflects the deeper focus we&#8217;re bringing to understanding and reaching our consumers in the moment.<\/p>\n\n\n\n<p>&#8220;Working with Google, we&#8217;re building world-class digital capabilities and proprietary, privacy-centric data systems that will help consumers connect with our iconic Kraft Heinz brands on a whole new level through personalised offers and interactions. At the same time, we also expect to fast-track our innovation agenda by tapping into Google-powered insights around trending food conversations, shopping behaviours, and consumer demands \u2013 this is the future of food.&#8221;<\/p>\n\n\n\n<p><strong>Looking to revamp your digital transformation strategy? Learn more about the in-person&nbsp;<a href=\"https:\/\/digitaltransformation-week.com\/northamerica\/\" target=\"_blank\" rel=\"noreferrer noopener\">Digital Transformation Week North America<\/a>&nbsp;taking place in Santa Clara, CA on 11-12 May and discover key strategies for making your digital efforts a success<\/strong>.<\/p>\n\n\n\n<p><strong>Explore other upcoming enterprise technology events and webinars powered by TechForge&nbsp;<a href=\"https:\/\/techforge.pub\/upcoming-events\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kraft Heinz, the Fortune 500 food company, has entered into a multi-year strategic partnership with Google to scale its digital transformation as consumers increasingly move towards online shopping. The move comes as part of Kraft Heinz long-term strategy to improve its in-house digital capabilities, and will call upon Google Cloud for its data and analytics [&hellip;]<\/p>\n","protected":false},"author":56708,"featured_media":97381,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15,501,496,18,20],"tags":[175],"ppma_author":[892],"class_list":["post-97380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cloud-computing-data-analytics","category-cloud-computing-digital-transformation","category-cloud-computing-enterprise","category-cloud-computing-industries","category-cloud-computing-retail-consumer","tag-digital-transformation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v24.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kraft Heinz partners with Google Cloud for cloud data insights<\/title>\n<meta name=\"description\" content=\"Kraft Heinz has called on Google Cloud as it looks to adapt its strategy to make better use of data in understanding consumer behaviour.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cloudcomputing-news.net\/news\/kraft-heinz-partners-with-google-cloud-for-cloud-data-insights\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kraft Heinz partners with Google Cloud for cloud data insights\" \/>\n<meta property=\"og:description\" content=\"Kraft Heinz has called on Google Cloud as it looks to adapt its strategy to make better use of data in understanding consumer behaviour.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cloudcomputing-news.net\/news\/kraft-heinz-partners-with-google-cloud-for-cloud-data-insights\/\" \/>\n<meta property=\"og:site_name\" content=\"Cloud Computing News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/CT\/210614738995040\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-21T13:52:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-28T15:00:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cloudcomputing-news.net\/wp-content\/uploads\/2022\/02\/pedro-durigan-LBPpGIKzXok-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fin Strathern\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cloud_comp_news\" \/>\n<meta name=\"twitter:site\" content=\"@cloud_comp_news\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fin Strathern\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.cloudcomputing-news.net\/news\/kraft-heinz-partners-with-google-cloud-for-cloud-data-insights\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.cloudcomputing-news.net\/news\/kraft-heinz-partners-with-google-cloud-for-cloud-data-insights\/\"},\"author\":{\"name\":\"Fin Strathern\",\"@id\":\"https:\/\/www.cloudcomputing-news.net\/#\/schema\/person\/acb941abae698f4bf8ef0e8d4316a5ee\"},\"headline\":\"Kraft Heinz partners with Google Cloud for cloud data insights\",\"datePublished\":\"2022-02-21T13:52:39+00:00\",\"dateModified\":\"2022-02-28T15:00:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.cloudcomputing-news.net\/news\/kraft-heinz-partners-with-google-cloud-for-cloud-data-insights\/\"},\"wordCount\":390,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.cloudcomputing-news.net\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.cloudcomputing-news.net\/news\/kraft-heinz-partners-with-google-cloud-for-cloud-data-insights\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cloudcomputing-news.net\/wp-content\/uploads\/2022\/02\/pedro-durigan-LBPpGIKzXok-unsplash-scaled.jpg\",\"keywords\":[\"Digital Transformation\"],\"articleSection\":[\"Data &amp; 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