{"id":97384,"date":"2022-02-23T11:12:58","date_gmt":"2022-02-23T11:12:58","guid":{"rendered":"https:\/\/cloudcomputing-news.net\/?p=97384"},"modified":"2022-02-28T15:00:30","modified_gmt":"2022-02-28T15:00:30","slug":"salesforce-employees-are-protesting-the-companys-nft-plans","status":"publish","type":"post","link":"https:\/\/www.cloudcomputing-news.net\/news\/salesforce-employees-are-protesting-the-companys-nft-plans\/","title":{"rendered":"Salesforce employees are protesting the company&#8217;s NFT plans"},"content":{"rendered":"\n<p>Hundreds of Salesforce employees are protesting against the company\u2019s <strong><a href=\"https:\/\/cloudcomputing-news.net\/news\/2022\/feb\/10\/salesforce-reportedly-working-on-nft-cloud-service\/\">plans<\/a><\/strong> to offer non-fungible token (NFT) services, according to the <strong><a href=\"https:\/\/news.trust.org\/item\/20220218170402-ug6bk\/\">Thomas Reuters Foundation<\/a><\/strong>.<\/p>\n\n\n\n<p>More than 400 employees have signed an open letter addressed to Salesforce\u2019s co-CEOs calling for them to abandon their crypto plans.<\/p>\n\n\n\n<p>Marc Benioff and Bren Taylor, the company\u2019s CEOs, revealed intentions to build up a portfolio of services to help companies buy and sell NFTs in a sales call earlier in February. NFTs are a type of digital asset based on blockchain technologies that signify unique ownership and are often tied to artwork or other media formats.<\/p>\n\n\n\n<p>The letter raises concerns about the environmental impacts and financial risks of NFTs, calling them \u201cunregulated, highly speculative financial assets\u201d.<\/p>\n\n\n\n<p>An \u00a318 billion market in 2021, the NFT industry raises similar environmental concerns to cryptocurrency due to its large carbon footprint.<\/p>\n\n\n\n<p>Not all Salesforce employees opposed the NFT plans, with some workers saying the company could help to responsibly build the NFT ecosystem through sustainable initiatives.<\/p>\n\n\n\n<p>On the other hand, another employee who signed the letter threatened to quit if the NFT plan was realised. &#8220;I&#8217;ll find a company that lives by its stated values,&#8221; he said.<\/p>\n\n\n\n<p>The turmoil comes as the crypto industry makes major strides into the mainstream, thanks in part to recent <strong><a href=\"https:\/\/blockchaintechnology-news.com\/2022\/02\/super-bowl-sees-crypto-adverts-break-into-the-mainstream\/\">Super Bowl attention<\/a><\/strong>. However, the rise of digital assets has been more controversial than many would have expected.<\/p>\n\n\n\n<p>Central to the debate are the two largest cryptocurrencies, Bitcoin and Ethereum, which still use energy-intensive \u201cmining\u201d methods to generate more currency.<\/p>\n\n\n\n<p>In response to the dispute, a Salesforce spokesperson said: \u201cOur core values guide everything we do, including the development of our products. We welcome our employees&#8217; feedback and are proud to foster a culture of trust that empowers them to raise diverse points of view.&#8221;<\/p>\n\n\n\n<p>The spokesperson added that Salesforce will hold a listening session with employees to inform its future plans.<\/p>\n\n\n\n<p><strong>Looking to revamp your digital transformation strategy? Learn more about the in-person&nbsp;<a href=\"https:\/\/digitaltransformation-week.com\/northamerica\/\" target=\"_blank\" rel=\"noreferrer noopener\">Digital Transformation Week North America<\/a>&nbsp;taking place in Santa Clara, CA on 11-12 May and discover key strategies for making your digital efforts a success<\/strong>.<\/p>\n\n\n\n<p><strong>Explore other upcoming enterprise technology events and webinars powered by TechForge&nbsp;<a href=\"https:\/\/techforge.pub\/upcoming-events\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hundreds of Salesforce employees are protesting against the company\u2019s plans to offer non-fungible token (NFT) services, according to the Thomas Reuters Foundation. More than 400 employees have signed an open letter addressed to Salesforce\u2019s co-CEOs calling for them to abandon their crypto plans. Marc Benioff and Bren Taylor, the company\u2019s CEOs, revealed intentions to build [&hellip;]<\/p>\n","protected":false},"author":56708,"featured_media":97385,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[71,57],"tags":[250,629],"ppma_author":[892],"class_list":["post-97384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cloud-computing-blockchain","category-cloud-computing-platforms","tag-blockchain","tag-salesforce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v24.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Salesforce employees are protesting the company&#039;s NFT plans<\/title>\n<meta name=\"description\" content=\"Salesforce revealed its plans for a host of NFT services earlier this month, but hundreds of employees are criticising the move.\" 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